Privacy Policy

1. Introduction

Ms Estetica LTDA ("we", "our", or "us"), registered under CNPJ 48.283.542/0001-45, with its principal place of business at Av. Santa Beatriz da Silva, 1791, São Benedito, Uberaba - MG, 38020-433, is committed to protecting your privacy and personal data.

This Privacy Policy describes how we collect, use, store, and share your personal information in compliance with Brazil's General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13.709/2018) and other applicable regulations.

2. Data We Collect

• Identification data: full name, CPF, date of birth, gender
• Contact data: email address, phone number, physical address
• Health-related data: skin type, allergies, medical conditions, treatment history
• Aesthetic data: treatment preferences, consultation notes, before/after records
• Appointment data: booking history, scheduling preferences
• Payment data: billing information processed through secure payment systems
• Image data: photographs for treatment documentation (with explicit consent)
• Navigation data: IP address, browser type, cookies, access logs

3. How We Use Your Data

• Providing personalized aesthetic treatments and consultations
• Creating and maintaining client treatment records and protocols
• Managing appointment scheduling and reminders
• Ensuring client safety through health screening and allergy tracking
• Processing payments and issuing receipts
• Communicating about treatments, promotions, and wellness tips
• Improving our services and client experience
• Complying with legal and regulatory obligations

4. Legal Basis for Processing

• Consent provided by the data subject
• Performance of a contract or preliminary procedures related to a contract
• Compliance with legal or regulatory obligations
• Legitimate interests of the controller, provided fundamental rights are preserved
• Protection of the physical safety of the data subject

Health-related data and photographic records are processed only with explicit consent and additional safeguards as required by the LGPD and applicable health regulations.

5. Data Sharing

• Payment processors for secure transaction handling
• Technology service providers for scheduling and system maintenance
• Health professionals when relevant to client safety
• Government authorities when required by law

6. Data Retention

Your personal data will be retained only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Treatment records and health data may be retained for the duration of the client relationship plus any legally required retention period. Upon expiration, your data will be securely deleted or anonymized.

7. Your Rights

Under the LGPD, you have the following rights:

• Confirmation of the existence of data processing
• Access to your personal data
• Correction of incomplete, inaccurate, or outdated data
• Anonymization, blocking, or deletion of unnecessary or excessive data
• Portability of data to another service provider
• Deletion of data processed with your consent
• Information about entities with which your data has been shared
• Information about the possibility of denying consent and its consequences
• Revocation of consent

To exercise any of these rights, please contact us using the information in Section 10.

8. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience. You may configure your browser to refuse cookies; however, some features may not function properly without them.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Health records, treatment documentation, and client photographs receive additional security measures and restricted access. Despite our efforts, no method of electronic transmission or storage is completely secure.

10. Contact Information

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised "Last updated" date.